10 Instagram Reels, YouTube Shorts, and TikTok Video Ideas That Will Help Boost Your Business

Nine Trending Video Formats to Get Your Business Noticed

H2: Introduction

Hey guys, what is up? My name is Ben Mellor, and on this channel, I'm here to help you start, run, and grow your online business. If you have a business and you haven't hopped on the shortform video content trend, then you're missing out on a massive opportunity. Platforms like YouTube shorts, TikTok, and Instagram reels have the power to make your content go viral, help sell out your inventory, and increase brand visibility. Trust me, I've experienced it firsthand. In this video, I'm going to share with you nine trending ideas for video formats that can help you get your business noticed and have your products flying off the shelves. So let's dive in!

H3: De-Influencing

De-influencing is a viral trend that originated on TikTok. It's all about influencers deterring people from buying unnecessary products and saving their money. As a business owner, you can use this format to educate your buyers about products in your niche that they should avoid. This is an opportunity to build trust and connection with your audience by positioning yourself as a trusted source of information. Brands that value the environment and sustainability can particularly benefit from this format.

H4: Nonsense Content

Nonsense content is a unique and attention-grabbing trend that appeals to a younger audience seeking entertainment. By infusing fun and pop culture into your content, you can captivate this demographic and gain their attention. If you're already tapped into this side of knowledge, leverage it to make your content more authentic. For those unfamiliar with this trend, it's advisable to collaborate with someone who understands it well. This type of branding moment has the potential to rapidly increase your follower count.

H4: Collaborating with Comedians

Comedians have become hugely popular on TikTok, and their content leaves viewers feeling good. Collaborating with comedians is an effective and non-intrusive way to get your brand noticed by a new audience. Take inspiration from creators like the woman who redesigns iconic logos and makes them worse. Her videos went completely viral, showcasing the power of collaborating with comedic talents. It's a fun way to advertise your business without disrupting the consumer's enjoyment.

H4: ASMR

ASMR, which stands for Autonomous Sensory Meridian Response, is a phenomenon that has gained immense popularity on YouTube. With over 61 million monthly searches, ASMR presents a massive opportunity to create ASMR shorts and reach consumers. ASMR videos involve creators making satisfying sounds into a mic, causing a pleasurable sensation for listeners. It's not just for relaxation purposes; people have other uses for ASMR too. Businesses can leverage ASMR to promote their products and captivate potential customers.

H4: Behind the Scenes Content

Gone are the days when polished and overly produced videos were the norm. People now crave real and raw content, wanting to see the faces behind the brand and get a glimpse of their personalities. Sharing behind-the-scenes content allows you to connect with your audience on a personal level. Take Baboon to the Moon as an example. Their ad showcases a sale while maintaining a fun and authentic atmosphere with real employees being themselves. This type of content falls under brand-building and can significantly boost your follower count.

H4: Caught on Camera

If your business constantly has the camera rolling, chances are you might have captured something funny or noteworthy. While not directly a sales pitch, these types of videos are a massive trend on platforms like reels and TikTok. Even if you don't have a natural moment caught on camera, you can still leverage this trend. M Jewelers did an excellent job in this video by showcasing their personalities and sense of humor. It's critical to strike a balance between selling products and entertaining your audience to ensure success in this format.

H3: Two More Video Formats

H4: Storytelling

Storytelling is not just a trend but a timeless marketing tool that has been around since the beginning of humankind. Incorporating storytelling into your brand is essential for making it more memorable, relatable, and human-like. Small businesses often excel at storytelling, showcasing their passion and uniqueness. If you've started a business, you have a story to tell. Share it with your audience through videos where you record yourself talking and explaining your journey. Storytelling will help you gain followers and increase sales.

H4: How-To Videos

People often turn to social media for guidance on getting things done. Utilize the how-to format to showcase the incredible results your product can achieve. Create quick and easy step-by-step videos that highlight the end result effectively. If your product brings about significant transformations, this video format can be highly persuasive. Use it during sale times or as evergreen content to attract potential customers and demonstrate the value of your products.

H3: Unique Content Creation

Following specific TikTok trends blindly might not be the best approach. TikTok has evolved into a platform that favors unique and value-adding content. While leveraging trending sounds, filters, and formats can be effective, it's crucial to put your own spin on them. Take a look at the TikTok from United, where they used a trending “Stranger Things” theme to promote their brand. By developing your unique content, you can create a loyal and engaged following, primed to purchase from you.

H2: Conclusion

Now that you have nine trending video formats at your disposal, it's time to implement them and watch your business soar. The power of shortform video content cannot be underestimated. Whether it's de-influencing, creating nonsense content, collaborating with comedians, exploring ASMR, sharing behind-the-scenes moments, capturing funny incidents, or leveraging storytelling and how-to videos, each format has its unique benefits. Remember to put your authentic touch on these trends to make them resonate with your audience. Use the opportunities provided by social media platforms like YouTube, TikTok, and Instagram to grow your business, connect with your audience, and increase your sales. And never forget the importance of developing your unique content that sets you apart from the competition. If you're ready to monetize your social media presence, consider starting your online store with Shopify. They offer a free trial, and the possibilities for your business are truly limitless.

Thank you for watching, and I hope these video formats bring you closer to achieving your business goals. Don't forget to subscribe and stay tuned for more valuable content designed to help small business owners like you thrive. My name is Ben Mellor, signing off. Peace!

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Frequently Asked Questions

1. Why should I create shortform video content for my business?

Answer: Creating shortform video content for your business can help you reach a wider audience and potentially go viral, leading to increased sales and visibility.

2. How can I use de-influencing to educate my buyers?

Answer: De-influencing is a trend where influencers deter people from buying unnecessary products. As a business owner, you can use this format to educate your buyers about products in your niche that they should avoid, building trust and positioning yourself as a trusted source of information.

3. How can collaborating with comedians benefit my business?

Answer: Collaborating with comedians can be a fun and non-intrusive way to get your brand noticed by a new audience. By leveraging their comedic content, you can advertise your business in a way that doesn't disrupt a consumer's enjoyment.

4. What is ASMR and how can it be used to promote my business?

Answer: ASMR stands for Autonomous Sensory Meridian Response, and it involves creating satisfying noises to give listeners a soothing sensation. ASMR videos have a high search volume and low competition on platforms like YouTube, making it a great opportunity for businesses to promote their products.

5. How can storytelling and how-to videos benefit my brand?

Answer: Storytelling can make your brand more memorable and relatable, helping you gain followers and make sales. How-to videos are also effective in showcasing the results your product can achieve and providing valuable information to potential customers. Both formats can help increase brand awareness and drive sales.